Panelists at Entertainment Experience Evolution in Los Angeles on Feb. 24, 2016, discuss “Creating the Retail Environment of the Future.” From left, Brian Jones, senior development advisor, ForestCity; Bill Fritsch, CEO, Digital Kitchen; Derek Coss, senior vice president of design, Ivanhoe Cambridge; Mike Sheldon, CEO North America, Deutsch; and Matt Billerbeck, senior vice president, CallisonRTKL.